Senior Product Designer, Growth · Farmers Insurance

I work where design meets revenue, at the moments people decide to sign up, start, and stay.

Previously Vanta, Podium, Michael Kors and Amazon. I move fast, test everything, and read funnels as fluently as design files.

26% → 50%7-day onboarding completion · Vanta

25% → 85%New users hitting 10 interactions in 14 days · Podium

+64%Policy creation in first 30 days · Vanta

1.2MLoyalty sign-ups in year one · Michael Kors

Selected work

Vanta · 2025

I turned an overwhelming compliance checklist into a guided roadmap, nearly doubling 7-day onboarding completion.

Lead designerActivationB2B SaaSAI self-serve

Read the case study

Podium · 2022–2023

I owned Podium's first onboarding end to end, from the ad to activation, and took early engagement from 25% to 85%.

Lead designerAcquisition → ActivationSelf-serve + sales-assisted

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Michael Kors · 2017–2019

I put loyalty sign-up in the shopping bag. It became a top-two join point, driving 17.4% of all sign-ups.

Lead UX designerConversionE-commerce

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Earlier: Stash, Attentive, Amazon (Quidsi), and two startups I co-founded.

The loop I run

Every project starts with the number we're trying to move and ends with whether we moved it.

01 →

Find the drop-off

Funnels and session data show where people stall.

02 →

Learn why

Research calls, plus the sales and onboarding teams who hear it every day.

03 →

Ship a bet

The smallest version that can prove or kill the hypothesis.

04 ↺

Measure, repeat

Keep what moves the number. Cut what doesn't.

“Kevin was a strong member of our squad's leadership team, constantly pushing us towards the bigger picture around usability and how design could influence and positively impact the bottom line on our team's quarterly goals.”

Kenneth JohnsonSenior Lead Digital Product Manager · worked on the same team

How I lead

Growth works when the whole team can see the number. I build the habits that make that happen.

1st

Self-Serve team at Vanta

Helped define its charter, sat on its interview loops, and was its sole designer for two years. About 10% pixels, 90% alignment and influence.

~15

Designers mentored

Two years mentoring early-career designers, plus designers and interns on my teams: craft, strategy, portfolios and interviews.

C-suite

The center of high-stakes projects

Partnered with CEOs and executive teams at Vanta, Podium and Michael Kors, aligning leadership, sales, marketing and engineering when revenue was on the line.

A/B

Experimentation practice

Brought the testing frameworks I used at Podium and Stash to Vanta, and defined a repeatable growth design process other teams now use.

“When I managed him, he would always impresses me with his sense of leadership.”

Leury HidalgoProduct Design Leader · managed Kevin directly

“He's a bridge-builder, aligning diverse feedback and ideas with grace.”

Merrilynne Harrington · Director of Brand & Design, Podium · managed Kevin directly